Fred is a Grammy-nominated filmmaker, whose background in documentary and writing has quickly developed into a broad range of collaborations in both commercials and branded. With an intimate approach to filmmaking, he’s developed a reputation for handling the most sensitive of subject matter, capturing and creating evocative portraits that connect and inspire audiences.
Growing up with parents who both worked in theatre, Fred was inspired by diverse and authentic storytelling from a young age. He works often with real people and their stories, framing a clear sense of humanity and trust in the films he creates. Most recently, his powerful films for Pride In London have received three nominations at the British Arrows and formed part of an extended take-over of Channel 4's commercial airtime.
He continues to work with a broad range of talent and brands, so far delivering work for the likes of Barclays, Vodafone, Nike, Apple, Finish, Heathrow, Stella Artois, Intel, Facebook, Dr. Martens, match.com, Ikea, The Kooples, Yorkshire Tea, ASOS and Bulmers, bringing a clear sense of humanity and warmth to each collaboration.
To date, his documentary career has included nominations at the Grammys (Best Music Film), Grierson awards, Kinsale Sharks and a premiere at Sundance (his collaboration with Matt Damon and Stella Artois).
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